The World Wide Web is a medium that allows movies, sound, pictures, text, commerce, information, and is permanently available like the Yellow Pages, but can be changed to suit your needs at a moment's notice. This medium is unconstrained from length limits; you can put anything from a logo and phone number to a 500 page, full color catalog describing all your products. You can easily take orders from your customers or provide them with automated customer service 24 hours per day, seven days per week without setting up a bank of phones and hiring trained personnel. You can do all that at a fraction of the cost to place an advertisement with any other media. And you can make those ads available all day and night for your potential customers to browse at their leisure, reference repeatedly, or keep for future needs. The Web makes your business information available to tens of millions of consumers who have already demonstrated the financial ability to purchase goods and services. Remember, a computer and Web access is not free nor is it a necessity; they are potential customers with disposable income. To these consumers, your web site is your store front. Therefore, you need to use classic means of advertising to bring them to your site. We recommend that you advertise your web site address (URL) on all correspondence and in any type of advertising that you do. For example, put your URL on business cards, letterhead, envelopes, brochures, catalogs, newspaper ads, magazine ads, television ads, convention booths, promotional products and the yellow pages - anywhere you might advertise your company's name.

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